Yesterday a lovely and important email showed up in my inbox out of the blue. The United Cerebral Palsy of New York City chapter found the Compass Yoga website through our work with the New York Public Library and on Monday I am meeting with them to discuss the possibility of creating an adaptive yoga program for their constituents. I am passionate about serving differently-abled people and have been talking about this passion with all of you for years.
I tell you this new little tidbit for a variety of reasons that have absolutely nothing to do with this exciting and wonderful opportunity and everything to do with you as you build your own brand and business. Within this story are a number of incredibly valuable lessons for all of us.
1.) Figure out who you want to serve. I cannot stress this enough – you cannot and should not be all things to all people. There is a well-reasoned tendency for you to try. You don’t to miss an opportunity, particularly if it is for a worthy cause. People ask for your help. You’re good and kind person, and you have a whole lot of wonderful gifts to give. Now put all of that aside. Decide what you want your specific contribution to humanity to be. It’s not written in stone. You can change your mind down the road if you need to / want to. What you can’t do is run in every direction. Choose and go for it!
2.) With your direction chosen, put it out into the world. Write about it. Talk about it. Take pictures and shoot video about it. Tweet, FB, Pin it, Google+ it. Whatever it takes. You made choices and you’re ready to get out there and give the world your best version of you. Tell all of us that you’ve arrived – we want to know. And keep telling your story, over and over again to anyone and everyone.
3.) Straddle the line between impatient and patient. Rome wasn’t built in a day and neither is your reputation. However, you can’t rest on those lovely laurels of yours either. You’re reputation is a series of actions over a long period of time. You are literally swimming in opportunity. Pick up the bits and pieces that interest you, roll up your sleeves, and give them a whirl. You’ll see your small steps turn into big leaps if you stay focused and consistent.
Okay – stop reading and start doing. The people you are meant to serve are out there waiting for you. Go meet them.